To effectively implement change, businesses must begin with internal operations. Communicating change can be challenging due to status quo and lack of information or shared vision. Managers must gain buy-in and facilitate change by educating and informing internal staff of the reasons for the change, stating the problem, and problem-solving to provide the proposed solution. This can be done through an internal communication plan.
Assessment Deliverable
Draft a 525- to 700-word internal communication plan that appropriately details your proposed solution to the internal team at your selected business. In your communication plan:
Introduce the solution (e.g., new or updated process, product, or service) you identified in your Week 2 summative assessment, including how this solution addresses the needs of the business. Note: This is where you can expand your Wk 3 Assessment Prep: Needs Assessment Outline.
Discuss the reason(s) for the change (i.e., the new process, product, or service).
Explain how employees will be engaged in the decision-making process for the new process, product, or service.
Propose a strategy for ongoing engagement with staff and leaders and the rationale.
Propose opportunities to demonstrate corporate social responsibility (CSR) and rationale.
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